While mystery surrounds what’s search engines such as Google use to rank websites there are fundamentals. If you have ever played a sport you have learned the fundamentals and hopefully used them to play your sport of choice. Search Engine Optimization has such fundamentals, not clearly stated in guidelines for webmasters that search engines include.

I want to make it clear that search engine optimization is not “magic”, nor is it tricking search engines, it’s the practice of following the fundamentals within a logical and “ethical” manner. Before considering the leap into search engine optimization you have to understand there is going to be allot of reading involved. Your duty as an SEO is to stay on top of the industry and looking for those hidden gems that can increase traffic and popularity in search engines.

This article is meant for the absolute beginner. If you have been optimizing websites for awhile then this is not for you, but you are more than welcome to read on if interested.

The art of SEO is more complex but there are the main aspects. I will go over each one to give you an entry level idea of what you have in store for you.

Designing a search engine friendly website is the most crucial aspect of SEO. First you have to consider the fact search engines are not people. They are computer programs designed to mimic human behavior. There are two core technologies search engines have a hard time with and why you should use them as little as possible.

JavaScript is a client side coding platform. Google’s algorithms have a hard time see JavaScript, but improve their techniques daily. The basic rule of thumb is to avoid using JavaScript if possible. If not avoid using it for navigation, because there’s a change that search engine can follow the links to your internal pages.

Flash is a program used to create animations. You’ll notice a large number of video streaming websites use this technology to display videos or you’ve noticed a few flashing banners when you visit websites. You can display text and even embed hyperlinks within Flash. The problem is search engines can’t see the content embedded within flash or interpret the animation.

Search Engines cannot interpret images. The thing is images are usually interpreted by the web visitor. Search Engines such as Google use the content surrounding an image along with other factors to determine what the image is.

Now that we’ve briefly covered the technology search engine have a hard time viewing you must be asking yourself, “What can I do to make my website search engine friendly”?

The Title and Description tag can help a search engine determine the theme of the website. You include title and description Meta tags within the code of the website. You can view the title tag, by visiting a website and viewing the very top of your browser window (ex. Internet Explorer). It’s important that you take great care in choosing your title tag. Keep it short and sweet. If you’re selling apples your title tag should state, “Apples for sale” or “buy Apples”. Make sure that you keep the title tag short and stay away from stating the phrase over and over again. Tactics such as those will likely hurt you more than help you.

Content is the most crucial to any website. It’s important that the content includes the same subject matter that you’ve included within the “title tag”. Make sure that your content reads like you are speaking to the website visitor, not a computer. Most websites lose visitors that way because they feel that their content should include “big words” to wow their audience when it actually has the adverse effects.

Following these simple fundamentals will help your website in search engines but is not the end all to search engine optimization.

Search engine optimization is a term thrown around a lot, you seem to hear every guru talking about it, but what does it actually mean? SEO is a term coined by internet marketing consultants and has come to mean different things to different people. Here is the simple definition: SEO is where Google, yahoo, MSN, etc. fall in love with the content of your website or blog. Correct SEO can drastically increase your search engine rankings, while poor SEO will get you absolutely nowhere!

Here are three tips to encourage correct SEO techniques:

1. Use on page search engine optimization. This is a technique where you set up your website to be what I like to call Google friendly. This involves using proper meta tag and site description in your webpage html. by doing this, you greatly increase your chances of Google picking up your website highly in their rankings.

2. Use off page search engine optimization. The best way to describe this would be creating quality links to your website. The more quality links a website has the more Google will like it. This is essential to any website, and is one of the vital aspects of correct SEO. In reality the off page optimization is just as important if not more important than the on page optimization.

3. Use article marketing to boost your SEO. Articles create backlinks to your site, and as we discussed earlier, this is beneficial to you for several reasons. In addition to this you will also get a great deal of visitors from the article directories to which you submit your articles.

By using correct SEO you will see a steady stream of traffic to your website, and you will have more success with your business!

On internet marketing and SEO are some myths about how to be indexed by Google faster, and easier; some are facts, other are just myths, I will try to write some tips to help you in order to be indexed by Google.

The first thing you need to be sure before try to submit your website to Google, it’s to be fully optimized in order to make the process easiest to be found by the spiders.

The next step its do add some content to your site, the content need to be fresh, original, unique and of course the content will contain the keywords you already choose for your website.

Then I recommend to have ready to be add to your site at least other 10 or 15 articles, in order to assure new content the next days, and Google can check the content was already updated in regular basis. Try to add the content 3 times a day in different hours in order to attract Google’s spiders, if your site it’s a blog, add the content and make a ping immediately.

Out there some rumors are running about if you submit your website directly to Google, the indexed process will be lasting forever or at least will take a lot of time, but I don’t think this it’s true, because Google it’s asking about it, I suppose if they don’t want to index sites by this method they delete the option from their own system.

I use the service and work very well, because I do it with a Blog, the blogs are so much easier to be listed, because you can publish new content instantly and can make pings and social bookmarks in just seconds.

Google loves blogs, because as I say before, you can add content instantly, receive comments in minutes (the comments are taken as more content) and you can have more incoming links from social bookmarks, the blogs are updated in regular basis more easily than an html website, you can add great plugins to help you in all these tasks, and make it correctly, easiest and faster.

Of course if you have another website with good traffic and a good PR you can make a link to your new website and then the spider will notice your site in less time.

If your website is not a blog, you can buy a link from any links for sale service, you can buy or request to link for you to any website with a 5 PR or higher and you will be listed by Google faster, you can request or buy the link for a month and you will be listed in less than this time, and off course you can get traffic from that link too.

Another Google’s index myth is you need to hire some professional service in order to do it faster, I do this one time and don’t work for me, the company offer to be indexed in 20 days or my money back, my site was not indexed and they return my money, they tell me my site was not indexed because the domain was banned by Google, I really don’t believe this excuse and I continue working with my site, 2 months latter I was indexed for my self, I think I just lost my time with this service, that was the domain I last more to be indexed, my next websites was indexed in days, not months.

One more myth is if you add AdSense to your site, Google will ignore your site or delay the index process, I don’t think so, my 3 last websites was indexed within days and all of them include AdSense blocks working and making me earn money.

Another myth its about you need to be indexed in Dmoz before to be indexed on Google, that’s not true, right now Dmoz are taking so much time only to review your site and admitted than Google do it without Dmoz..

As you can see, there are so many theories about Google index process, but the key to do it is with a fully optimized website and good, fresh and unique content.