The exact workings of Google computer programs are kept secret for obvious reasons but basically Google has downloaded the entire internet onto its computers and has indexed and arranged all that information so that it can easily find what you need when you want it.

Now with regard to your SEO what you need to bear in mind is that you need to make it as easy as possible for Google to find your web pages when someone is looking for information you have.

As Google wants to give the best service to its users it only wants to offer relevant search results so you have to make sure every part of your website is relevant to the keywords you want to target.

To make it really clear I like to think of it as labelling, if you label various different parts of your website with your target keywords, Google can easily see that your website is all about a specific subject, and when someone searches for what you offer Google will see your labels and put you right up there with other website that have similar labels on their website.

If think about when you are in a Library, you usually go to a particular section in the Library and start looking at the spines of the books to see if anything looks relevant, the next thing you do it look through the contents of a few books to really get a feel for what is on offer. If you can instantly see what you are after you will investigate further.

So, to make Googles job easier, label all the elements of your web pages with your target keywords and Google will start including your website in its search results.

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Ranking in Google is not as hard as it is constantly made out to be. A lot of forums will beat on about how difficult this is and that you have to be aware of all the algorithm workings before you get to the top of Page 1 on Google. The truth is that to rank well for a very competitive market does take longer than if you were trying to rank for a small niche market but it is not difficult.

You have to be realistic in your goals. Don’t even bother trying to get to page one with “Credit Cards” or “Personal Loans”. These are highly competitive keywords and it would take you a lifetime to outrank the current page 1 holders.

The basic ingredients that you need to get noticed by Google are, links to your site, on page relevancy and basic title tag keyword insertion. The last 2 ingredients are no brainers and should be followed as a matter of course. The first ingredient is the most important.

If you don’t have links to your site your site is like an island with no connecting bridge. The spiders need to be able to find you from somewhere. Ranking for sites in Niche markets becomes very easy when you focus 90% of you time in building links back to your site. Now not just any links will do. The links to your site must contain the Keywords as anchor text that you wish to rank for. If you own a website on speed boats then the links to your site must have the words “Speed Boats” in the anchor text. You can and should suggest variations of your keywords to those that are linking back to you. Make sure you do not build your links too quickly as this will raise a red flag with Google. It should happen over time so that it looks organic in nature. Get links from all sorts of other websites. It’s a bit of a myth that you have to get links from sites that are similar to yours.

To recap as long as you have these key steps covered you will see a huge improvement in your rankings.

1. Links. Lots of them, built slowly and from any geographic location. Anchor text to be placed in the links to your sites. Vary the keywords in your anchor text. 3 Word anchor texts work best.

2. On site relevancy. If your anchor text is “Baby Joggers” than don’t write about Baby Cribs.

3. Title Tags: Make sure you have a good Title for your webpage. Make sure your keyword or variation thereof is included in the title.

If you can stick to these basic principles and you are competing in a niche market then you will be guaranteed good rankings as this is what Google is looking for.

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